Prim & Proper’s winter runway show: Jewels of Winter
Posted by Elaine Polvinen on December 11, 2007
The Fashion Research Institute, Inc, is pleased to present Prim & Proper’s winter runway show, Jewels of Winter, on Monday, December 17th, at 11 am slt.

Produced by the Next-Cor Agency, the runway show will be held in IBM’s 4-sim theater, Kearney Theater, at the junctions of IBM, IBM 1, IBM 6 and IBM 7.
We invite you to join us for a morning in a winter wonderland in the IBM sims, and as usual, great gifts, courtesy of Prim & Proper.
Theater in IBM
Theater in IBM 1
http://slurl.com/secondlife/IBM%201/10/16/24
Theater in IBM 6
About Prim & Proper:
Prim & Proper has been presenting fine ladies and men’s wear since November, 2005. It is now the premiere Victorian clothier on the grid, with a deep emphasis placed on accuracy, hand drawn textures, and professionally developed swatches and prints. With more than 30 years as a couture costumer and as a real life fashion designer, Shenlei Flasheart continues to focus on her love of 19th century fashion. Each piece is drawn from an extent garment, fashion illustration, or accessory and is period accurate to silhouette, color, and type(s) of material. The Prim & Proper line includes day wear, evening attire, bridal wear, outerwear, and a range of accessories including animated fans, boas, jewelry, millinery, gloves, ice skates and shoes. The men’s wear line, The Proper Gentleman, offers finely crafted accessories for the period gentleman with discerning tastes. The line’s future development includes an extensive Fall collection of sculpti hats for both modern Edwardians and modern Victorians alike. Prim & Proper’s flagship store is located in the nature sims of Shengri La, where Shenlei Flasheart sponsors a weekly pearl oyster dive for pearl-jewelry containing oysters hidden around the islands. Her RL fashion design practice sells to the major mass retailers, including Walmart, where her collections are a substantial commercial success with more than $30MM USD sold for Fall 2007. She is the founder and CEO of the Fashion Research Institute, Inc., which owns the Shengri La island complex.
About the Fashion Research Institute:
Fashion Research Institute (FRI) conducts research into technology-based initiatives and develops emerging technologies to sweepingly overhaul traditional fashion industry practices and methodologies. FRI’s mission is to reduce the carbon footprint and change the environmental impact of the industry in ways that are sustainable, replicable, respectful of the practitioners, and meaningful for all stakeholders. Some of FRI’s projects include inventing new, improved forms of lyocell textiles from waste biomass generated from biofuels production; inventing a virtual world-based design methodology; and inventing a new anti-counterfeiting methodology for luxury fashion products. For more information: http://www.fashionresearchinstitute.com