Nyla Kazakoff : Virtual Brand Building
Posted by Elaine Polvinen on December 10, 2007
A few years ago I imagined the possibilities of a 3D room attached to my website. The opportunity for clients to view a design from all angles , work through the design process, and also be able to produce a 3D version of what could be possible. February 2006 I stumble across Second Life, amazed at what I see, I realize this is exactly what I had imagined.
I jumped in learning every pertaining aspect of designing and building a virtual business. I opened the doors of House of Nyla virtual boutique June 1st 2006 and was profitable within 2 months. I take digital images of my fashion, rework the images in photoshop onto templates. The templates are loaded into Second Life and become virtual clothing. I set up photo shoots, styling images much like real life, these images become sales boards as well as advertisement campaigns. I have created a group for my fashionista’s within SL , which is an instant mail list. Joining sites like SLme.com and SLprofiles.com allow me to spread the word about what I do much like a MySpace or Facebook. Bloggers review new items giving me just another voice to the masses and there are also a number of fashion magazines like Aspire, that can be used to advertise in.
For less the $5 dollars US a week a designer could rent a space big enough to open a virtual boutique. An indispensible tool to not only refine ones vision of style but to learn about Brand building , networking , public relations , trends, statistics right down to a viable product.
I use the Second Life 3D platform to display virtual versions of my real life designs. This new virtual voice has garnered me world press for my real life label , viewable at www.houseofnyla.com from Magazines such as German Vogue , National News to being showcased by American Express Open, this is my door to the world.
To visit House of Nyla virtual boutique http://slurl.com/secondlife/Starax/192/117/25/?title=House%20of%20Nyla
